Tech pally discern common mistakes in Digital Marketing

Tech pally discern common mistakes in Digital Marketing

This year, in particular, we can look back on many events that were successfully migrated to the digital space and held as online events.

The planning and implementation of a virtual event is not rocket science, but there are some common mistakes that – if you are aware of them – can easily be avoided and thus help you to make your event a success.

In this article, we will introduce you to the most common mistakes in the implementation of online events and show you how you can avoid them.

The attempt to transfer the event 1:1 into the digital space

Online events are not just events that are held online. An event that has so far been held on-site cannot be transferred 1:1 to the digital space.

Trying to do this is one of the biggest mistakes that can be made when hosting online events, chaktty said.

Virtual events work differently than analog events. From the way you have to train your speakers and speakers, the technology and transmission, the duration and content of the event, to the networking opportunities, everything is different than at events that take place on-site.

So you have to completely rethink and design a concept that relates exactly to the implementation of virtual events.

Not to optimize the transmission for mobile devices

Keep in mind that there will always be participants who take part in your event with their smartphones.

So if you don’t offer a solution for mobile event participation, it doesn’t make a good impression.

The screen may not be displayed correctly, it may be too small and cut off in some places, the login does not work, etc.

So that you don’t scare off the part of your guests who want to participate in the event via their smartphone right from the start, businesspally recommend you optimize and test the transmission of your digital event for mobile participation as well.

Not offering networking opportunities

What makes attending an event so interesting – apart from the actual content – is for most people the opportunity to network, strengthen relationships, and exchange ideas.

This need persists, regardless of whether the event is offered online or on-site.

Networking can also be done online. Not meeting the need for mutual exchange among participants is not a good idea.

Even if the event is not primarily designed for networking, it is still advisable to allow guests to exchange ideas during the breaks, before or after the event

So make sure to offer suitable networking opportunities: These can be chat rooms, Facebook groups, or digital workspaces, for example. It’s also a good idea to offer events regularly.

This strengthens the sense of belonging and helps to build a community and good customer relationships.

Not properly acknowledging the presence of your attendees

You may not see the attendees at your online event, but they’re still there.

According to Techpally, It doesn’t matter whether the event participants are sitting on the couch with their laptops or on the desk chair in the study – each of your viewers has taken the time to visit your event digitally.

This commitment of your participants should therefore be recognized accordingly.

Just as you would say thank you at an on-site event for the guests showing up.

Say hello to your viewers, introduce yourself, and thank you for coming.

Also, give them a short briefing on the course of the event: if necessary, remind them to turn off the microphone and webcam and to use the chat for questions or feedback. 

Also go into the timing, content, and goals of your event.

In other words: grab your attendees from the start to make them feel noticed!

Giving a monologue

The interaction during the event is at least as important as welcoming and briefing your guests.

Doing a monologue in front of the camera is about as boring and daunting as the teacher monologues at school. And beyond that, relatively little of what was said sticks.

Not only keep your guests happy but also ensure their undivided attention! And that doesn’t work when you hold long monologues in front of the camera.

According to businesspally, you need to Engage your participants, use the chat module, let them vote and encourage them to ask questions. More on this in our article “Keeping attention at online events.

Not using the momentum after the event

We’ve talked about this elsewhere, but we’d like to reiterate it here, simply because it’s so important: after the event is before the event!

Through your event, you have built up a certain momentum that you should use to prepare for the next event and to inform your guests about the next event date.

The experience is still particularly present with your participants shortly after the event, the enthusiasm is fresh and the willingness to take part in the next event is highest.

The momentum is not only particularly strong on the part of the event planner and organizer, but also the part of the guests. Take advantage of it.

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